The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). Google use a number of strategies for selecting snippets, and you can control one of them […]

Popularity: 84% [?]

We all know about googlebot (Google), msnbot (MSN), Slurp (Yahoo) and Teoma (Ask). All of these benevolent robots, listens to us and respects our wishes about parts of our website that we don’t want to be crawled. We can just give all of them just a robots.txt file explaining what we want, […]

Popularity: 81% [?]